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      <image:title>Royal Bank of Canada</image:title>
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      <image:title>Royal Bank of Canada</image:title>
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      <image:title>Royal Bank of Canada</image:title>
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      <image:title>Royal Bank of Canada</image:title>
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    <loc>https://michaelbanate.ca/cibc</loc>
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    <lastmod>2020-08-29</lastmod>
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      <image:title>CIBC - Observation</image:title>
      <image:caption>When my POD team was approached to fulfill a request for a new feature in Simplii’s online website, we were asked to deliver designs in a very short turnaround time, with little explanation as to the objectives and its goals. Initially we started with a few meetings as a form of requirements gathering. It ended up being a meeting with a few strong personalities dominating the conversations.</image:caption>
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      <image:title>CIBC - Evaluate</image:title>
      <image:caption>Notes were being taken, but through my experience they are a nuisance to track afterwards and consume. Before we can create the new feature, I believe that we really needed to understand the existing service. Relying on conversations are not very good in retaining the descriptions expressed in them. Through my evaluation, I realized that the current experience needed to be visualized and be more consumable to all stakeholders.</image:caption>
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      <image:title>CIBC - Take initiative and facilitate.</image:title>
      <image:caption>Taking the initiative, I approached the Product Owner to see if I can take the next planned meeting to conduct a workshop for expediting the requirements gathering. Observing that the meetings were not productive for all, I felt compelled to facilitate the next meeting into a Current State Journey Mapping session, so that the team has a clear and aligned picture of what the current product is, so as to be better informed on how we might expand its reach online.</image:caption>
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      <image:title>CIBC</image:title>
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      <image:title>CIBC - Design while knowing your team audience.</image:title>
      <image:caption>At every step of the design process, knowing your internal team audience is just as important as knowing who you are designing for. This enables you to craft your deliverables in such a way, so as to communicate clarity and value based on their mental model, optimizing your chances for better buy-ins, and mitigating risks in road blocks.</image:caption>
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    <image:image>
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      <image:title>CIBC - Demonstrate design as a teaching moment to project expertise.</image:title>
      <image:caption>Once I had stabilized some concepts based on outcomes we wanted to achieve as a team, I was ready to demonstrate the designed outputs. I also wanted to make use of the occasion to teach since not everybody in the team was well versed in user centered design practices, and its value. So in the demo, I had to make sure that the intent was well communicated with reference to best practices in usability, but also the need to remind the team to be conscientious about users mental models, and how they need to be validated.</image:caption>
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    <image:image>
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      <image:title>CIBC - Communicate with clarity with deliverables.</image:title>
      <image:caption>With designers, business systems analysts, and developers as stakeholders, you need to be able to communicate with clarity, so as to prevent ambiguity of direction. The more ambiguous your design deliverables are, cost for refactors or delays starts to mount up. Wireflows provide a way to define design intent to a point that stakeholders are less likely to come across road blocks to achieve their goals.</image:caption>
    </image:image>
    <image:image>
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      <image:title>CIBC - Document debt and ensure measures for improvement.</image:title>
      <image:caption>Because the project was put in motion with little turnaround time, lots of risks were made in terms of compromises in the design. Not only did I have to over communicate them to the team, but I had to document them to prepare for its future improvements. I did this through UX debt documentation, and prescribed recommendations for analytics.</image:caption>
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      <image:title>CIBC - Make your case.</image:title>
      <image:caption>Knowing that design is often misunderstood in terms of its utilization for the business, I have made it a habit to make my case for investing in it more through evidence by way of demos. In this case, I provide evidence through how design operated at every step to assist the business not only for the present, but also for the future.</image:caption>
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      <image:title>CIBC - Quarterly executive level demo.</image:title>
      <image:caption>For every end of the quarter in a fiscal year, teams in digital design had to present their milestones. Among those in attendance are Execs, Directors, and Leads from different parts of the bank. When the Mobile Design Manager requested that I present the current project our team worked on for the quarter, I thought it was an opportune moment to showcase how design solved for the business and its value.</image:caption>
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      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003639699-V3MWD9ANP6548I5JRM29/Slide13.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003640074-NNL532RYKD8CE8Q63KPW/Slide14.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003640180-6VX8ZERETGKFMEL3634S/Slide15.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003640820-9PDN9F0UW1B5BPVQ2DWL/Slide16.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003640659-9VAEK4S0FWNS62K4FG2V/Slide17.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003641138-YXY81ZOUHCP1A3X268F3/Slide18.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003641947-N6VYTNWDU9UQ7HAW388T/Slide19.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003641786-CQ6IW0YPLTTRNMGOEHC5/Slide20.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003642421-WX792ANSZ4NI18GLEXGA/Slide21.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003641728-G9J3QT46NO103QCUL98P/Slide22.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003643291-9GW86JFWHO9SQ922I3JZ/Slide23.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003643947-W7QD5K0BBHFLZH4UO8GV/Slide24.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003643945-3PFQ456J00EHMUM4JBO9/Slide25.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003642634-ADVQYNSG3IW9L4JD8YB9/Slide26.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003643777-8I4N4X7E7CQVY6CZ8N4E/Slide27.png</image:loc>
      <image:title>CIBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597003644332-2VWW24N0D29FKF8X2JQX/Slide28.png</image:loc>
      <image:title>CIBC</image:title>
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  </url>
  <url>
    <loc>https://michaelbanate.ca/corus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597208991764-CZWKM32KD1EPFSWFBKCX/visquest.jpg</image:loc>
      <image:title>Corus Entertainment - Drive vision with outcomes.</image:title>
      <image:caption>Typically, in most places, design is often utilized as a conveyor belt for features business wants to rollout in a given year, by means of requests and requirements for deliverables. Consequently, in this manner, strategy and context is often lost in translation or not considered at all. Therefore, much waste is produced over a design that has no target or outcome in mind. To overcome this, I had to orient the team towards an aligned, and shared understanding of the vision and outcomes of their initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597206678933-O9YPS2XOWDQ9P2SOU1WN/survey.png</image:loc>
      <image:title>Corus Entertainment - Understanding the problem we are trying to solve.</image:title>
      <image:caption>How can you produce a good solution if you do not have an understanding of the problem? To produce good solutions, having a problem statement provides the team with a good point of departure to have a clear focus on the work ahead. It also provides scope to keep us grounded. For this, I sent out a survey to the team to complete, which revolved around declaring their assumptions in the business outcomes, who the users are, the outcomes users wants to achieve, and the features they think would help achieve the outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597210179871-16LJ99AAKC6QWTHTGXUW/affinityResults.jpg</image:loc>
      <image:title>Corus Entertainment - Affinity map the results to construct a first draft of the problem statement.</image:title>
      <image:caption>Once I have acquired the results, I partnered with the Product Owner to cluster the responses to common themes, identifying where multiple stakeholders are aligned or not, and which items needed to be placed in the parking lot. This allowed us to start forming a problem statement based on the clusters we identified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597290533617-YGZMRHBN956UFKTXHLH9/personastyle.png</image:loc>
      <image:title>Corus Entertainment - Who do we assume will use our product and why.</image:title>
      <image:caption>As a Lean UX practitioner, it is my duty to reduce risks that are involved with placing our company initiatives in front of users. Because assumptions about users carry with it risks, it is important to be aligned and know up front what we assume to be “the Users”, so as to test and experiment our ideas early in the product design process through an iterative approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597298058412-ZCZJWZMGP0EHH71AHOAP/quote.png</image:loc>
    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597384947974-8VYV28T16C3JBR9NF8TD/featuresHypothesis.png</image:loc>
    </image:image>
    <image:image>
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      <image:title>Corus Entertainment - Goal directed design.</image:title>
      <image:caption>Now that we have determined together the outcomes we are targeting, I can now use them as guides to determine a course of action for the designs. In these outcomes lie the underlying foundation for which the designs will be placed under scrutiny. As such, every design activity and decision will be rooted in goals (outcomes). This we call goal directed design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597303575092-R3V38QK1E9XVRQ49WET8/test.png</image:loc>
      <image:title>Corus Entertainment - Usability testing</image:title>
      <image:caption>In addition to the targeting of outcomes, to mitigate risks in frustrating users by how much effort they have to make to use the platform, I conducted usability tests to evaluate user performances based on tasks. This in turn allowed me to give a report to the team if there are any severe issues that need correcting, and to prioritize a course of action as a result.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597303776663-JB524G1OYM747TY6K89I/usability.png</image:loc>
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    <image:image>
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      <image:title>Corus Entertainment</image:title>
      <image:caption>Persona to evaluate and target designs. Notice Hannah's need to gain buy-in for her stakeholders in advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597287737701-QBNVBJAQHOEYL83LIQZQ/1a.png</image:loc>
      <image:title>Corus Entertainment</image:title>
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    <image:image>
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      <image:title>Corus Entertainment</image:title>
      <image:caption>With Hannah's need to get buy-ins from her partners, we created a summary feature of her report to provide demonstrable value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/1597287735705-RCXMZI4I3KAXQ1OWHXSL/1b.png</image:loc>
      <image:title>Corus Entertainment</image:title>
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      <image:title>Corus Entertainment</image:title>
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      <image:title>Corus Entertainment</image:title>
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      <image:title>Corus Entertainment</image:title>
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    <loc>https://michaelbanate.ca/works</loc>
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    <lastmod>2024-06-27</lastmod>
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    <loc>https://michaelbanate.ca/intuit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-27</lastmod>
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    <loc>https://michaelbanate.ca/inapp-communication</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-06-19</lastmod>
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      <image:title>In-app Communication</image:title>
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      <image:title>In-app Communication</image:title>
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      <image:title>In-app Communication</image:title>
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    <image:image>
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      <image:title>In-app Communication</image:title>
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      <image:title>In-app Communication</image:title>
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  </url>
  <url>
    <loc>https://michaelbanate.ca/continuous-learning</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-18</lastmod>
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      <image:title>Continuous Learning</image:title>
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      <image:title>Continuous Learning</image:title>
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  </url>
  <url>
    <loc>https://michaelbanate.ca/visual-refresh</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-28</lastmod>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2231ab0a674a44e21aebfe/544db35b-faf0-4c79-b315-3ced1794c894/Spicy+Mobile.png</image:loc>
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    <image:image>
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